The last two months were the most intense stretch of the PTTL.gr (PhotoNews Through The Lens) redesign—focused on polishing, stability, and making sure the final experience matches the site’s mission for Greece’s image-makers.
PTTL.GR has gone through its most demanding redesign to date—one that wasn’t driven by “a new look,” but by a clear operational and editorial need: to build a faster, cleaner, and more resilient platform that serves creators in Greece the way the site was always meant to.
And while the work spans a long timeline, the last two months were everything truly came together: the hardest refinement, the most testing, the most iterations, and the most pressure to make sure the final result isn’t just “new,” but right.
Why we rebuilt it
PTTL’s purpose has stayed consistent from day one: practical, creator-first value for image-makers. As the No. 1 photography and video website in the Greek language, we’ve focused on news with context, tools that actually matter, guides that help you improve, and a space where the craft is treated with the respect it deserves.
But the environment changed. Audiences are overwhelmingly mobile. Content is heavier. Expectations for speed are higher. Workflows must be tighter. And readers often arrive from search, social, newsletters, or direct—each with different needs and attention windows.
So the redesign was built around one question: how do we make PTTL feel effortless to use, while staying deeply informative?
The last two months: where the real pressure was
A redesign doesn’t succeed on concepts—it succeeds on execution. The last two months were dedicated to the details that decide whether people trust the experience or abandon it:
- Stability under real traffic: eliminating edge cases, fixing small inconsistencies, tightening behavior across devices and browsers.
- Speed with real content: optimizing pages that carry heavy media, improving loading behavior, and reducing friction in everyday browsing.
- Navigation and structure: revisiting pathways, labels, and section logic so discovery feels natural rather than forced.
- Editorial workflow polish: making publishing smoother, faster, and less fragile—because the platform should serve journalism, not slow it down.
- Consistency and identity: aligning typography, spacing, and visual rhythm so the site feels coherent and unmistakably PTTL.
This stage is rarely visible to readers, but it’s the part that defines the final product.
The result: a platform that matches our voice and mission
The final form of the redesign aligns with what PTTL represents in Greece: a serious, practical, and community-driven publication for photography, video, and cinematography.
The reading experience is cleaner. Structure is clearer. Navigation is more intuitive. The interface is more confident. And the overall experience is closer to the promise we want PTTL to keep making: respect your time, respect your work, and deliver value—consistently.
As the founder and Editor-in-Chief of PTTL, I’m genuinely proud of the final result—not because it looks different, but because it feels right. After months of decisions, revisions, and pressure-testing every detail, the new PTTL reflects exactly what we set out to build: a faster, cleaner, more confident platform that matches our editorial voice and serves Greece’s image-makers with the consistency and respect they deserve.
What comes next
This redesign isn’t a finish line. It’s the foundation for the next stage of PTTL: more guides, stronger coverage, better tools, and more ways to connect Greek creators with what’s happening globally—without losing the local character that makes this community unique.
PTTL exists to serve. This redesign was built with that responsibility in mind.
